RENTIO Rentio - A Legendary Brand Name
Rentio is a Gujarati word and means Charkha in Hindi and spinning wheel in English. It is interesting to know how the word Rentio was selected as a brand name, during nineteen thirties, when brand names were not even prevalent, for products, such as Tuver Dal.
One of the elder brothers of the family, was fully involved in the freedom movement of nineteen twenties onward. His name was Gordhandas Chokhawala. He worked with Mahatma Gandhi and later become the President of Surat municipality and was the first Mayor of Surat Municipal Corporation, and later Education Minister in Gujarat ministry.
The family was involved in the national freedom movement and spinning for Khadi (cloth) on a spinning wheel was a daily ritual for all the brothers and other members of the family as the followers of Mahatma. So when the question of selecting a brand for the product cropped up, it was unanimously decided that RENTIO should be the brand name.
Rentio - A History
Rentio tuver Dal was first manufactured in the year 1936 in Navapur , which is located at about 100 km in the east from Surat. The place was selected because there was abundant crop of Deshi Tuver in this area, which was grown by Adivasi farmers without the use of fertilizers or insecticides. This is true even today.
The machinery was basically adopted from German rice milling machines, and was run on oil engines, as there was no electric power in those days.
Distribution was limited to the nearby city Surat and that of Mumbai and means of transportation was Railway only, since roads were not existing then. As time went by, machines were improved. Later electric power arrived. Also, improvements were made in packing, distribution, marketing etc. Rentio was the first to introduce small packs in Dal business, thereby reaching the consumers with a brand name, all the way in their homes.
Rentio Food Products...
